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Subway sponsors Canadian Grand Prix

Fast food chain Subway Canada conducted a sponsorship promotion this weekend at the Canadian F1 Grand Prix in Montreal. From June 17 to 19, the company operated an installation called the Subway Family Zone at the race venue. The installation offered a number of family-focused activities, including a photo booth with custom filters, a misting tent, games, a rest area and free confections. Subway also conducted race ticket giveaways in collaboration with Canadian content creators and radio stations. The promotion was developed by M5.

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