Outfront buys OOH displays in Calgary
By Adnews Staff
Outfront Media Canada has acquired a collection of digital out-of-home advertising displays in Calgary from Leading Outdoor. The 14 digital displays make use of a concave design which results in a 40% larger face than a flat screen, according to the company. Outfront already operated 38 digital posters, 222 posters and 824 transit shelter displays in Calgary.
“Outfront is honoured to not just acquire these assets but to be entrusted by a veteran of out-of-home, Vance Macdonald, to now take ownership of a plant that he built with care and finesse,” said Michele Erskine, CEO of Outfront Canada. “Calgary is a vibrant, growing market and we believe that adding these beautiful digital assets gives us an ability to provide advertisers excellent coverage and great options for the largest to the smallest campaigns.”