OLG signs MLB sponsorship
The Ontario Lottery and Gaming Corporation has signed a multi-year agreement with Major League Baseball to make its Proline product the official sports betting sponsor of the league. This is the first time MLB has signed a sports betting sponsor in Ontario. The deal provides OLG with distribution rights to the league's logos, as well as promotion on MLB digital and social media properties.
“Teaming up with a world-class organization like the MLB enables OLG to create exciting, one-of-a-kind interactive experiences for baseball fans at the game and on Proline+,” said Dave Pridmore, chief digital and strategy officer at OLG. “The value of this partnership for OLG is the way it will bring Proline customers even closer to the game they love in ways they've never experienced before.”