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New CMO at Explore Waterloo Region

Tourism organization Explore Waterloo Region has appointed Yvonne van Dinther to the position of chief marketing officer. She will head the organization’s marketing efforts. Van Dither was most recently a partner at Arcade Brand Strategies. Prior to that, she was managing director of Radar DDB and vice-president of DDB Canada. She was also a group account director at Juniper Park TBWA, a client service director at Cossette, and as group account director at Optimum Public Relations, as well as an independent consultant.

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