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Kraft Heinz, Wonderbrands begin hot dog promotion

Kraft Heinz Canada has begun a summer promotion in collaboration with bakery company Wonderbrands, formerly Weston Foods. Beginning June 23, the two companies will launch co-branded packages of hot dog buns at participating grocery stores in Ontario. Each package will contain 10 buns rather than the usual eight, to match the 10 hot dogs sold in a package of that product. The promotion is timed to coincide with National Hot Dog Month and will last a limited time. Consumers can also sign an online petition at <> in support of the sale of equal numbers of hot dogs and buns.

“Heinz has brought hot dogs and buns together for more than a century, so we felt like it was our duty as the world's most iconic ketchup to rally our passionate fans and champion change for the age-old issue of unequal buns and wieners packs,” said Nina Patel, head of North American brand communications at Kraft Heinz. “Today marks a monumental day for hot dog fans and we're thrilled to announce that Heinz has done it. We brokered a partnership with Wonder to finally create buns in packs of 10.”

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