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Cadillac Fairview begins summer promotion

Cadillac Fairview of Toronto has begun a summer promotion at a number of its shopping malls nationally. The initiative will include fashion installations, live entertainment and food. According to the company, the intent is to present these malls as destinations for “summer fun.”

Later this month participating properties will host an interactive “Shop the Look” promotion in association with stylist Peter Papapetrou. Consumer will be encourages to find their “look” among various fashions for summer and fall, sold at CF retailers. The installation will take the form of a touch-screen kiosk at CF Toronto Eaton Centre and CF Sherway Gardens in Toronto, CF Pacific Centre in Vancouver, CF Rideau in Ottawa and CF Promenades St-Bruno in Quebec. The promotion also includes a website at <>.

In addition, in July CF Sherway Gardens and CF Promenades St-Bruno will host outdoor patios that will serve food accompanied by musicians, magicians, drag performers and other entertainers. The effort will also include displays of art by Canadian artists and social media content.

“We're thrilled to engage Canadians with new, meaningful and inspiring experiences that will bring communities together this season as we all look to reconnect with friends, colleagues and hangout with family,” said Andrea Nickel, senior director of experience and engagement at Cadillac Fairview. “This will be the first summer in two years that many of us will feel a true sense of optimism. We take special pride in being a source of community connection, reinforcing ourselves as the exciting go-to destination for fashion, food, art and entertainment for guests of all ages.”

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