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Volvo conducts electric vehicle promotion

Volvo Car Canada recently conducted a promotion to coincide with the start of the 2022 Luminato Festival in Toronto. The promotion involved the participation of environmentalists David Suzuki and Tara Cullis, who used a Volvo C40 Recharge electric vehicle to travel from Vancouver to Toronto for the arts festival. The intent was to make the trip in a way that would result in a low carbon footprint. At the festival, Suzuki and Cullis will attend the premiere of their play What You Won't Do for Love.

During the trip, Suzuki and Cullis met with Indigenous leaders, farmers, academics and others at charging stations nationally and visited several renewable energy and sustainability projects. Footage of the trip taken by filmmaker Ian Mauro and cinematographer Marcel Kreutzer is planned to be used in a documentary about transitioning from fossil fuels.

During the festival, which will run from June 9 to 19, Volvo will provide a range of electric and hybrid vehicles for use by staff and participating artists. At the opening night party, consumers can also see a Volvo C40 Recharge as part of an installation. For every photo submitted to the installation wall, Volvo will plant five trees through its association with One Tree Planted. Consumers can also enter a contest to win a “Volvo experience” at Luminato.

“Building vehicles for consumers who care about the planet and each other has always been a part of Volvo's DNA,” said Matt Girgis, managing director of Volvo Car Canada. “We were thrilled to provide Dr. David Suzuki, Dr. Tara Cullis and their team with the Volvo C40 Recharge for a safe and low-carbon drive. As the official vehicle provider of the Luminato Festival Toronto, we look forward to the celebration of art and artistry across their many forms.”

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