Hercules Tires renews Tiger-Cats sponsorship
Hercules Tires has renewed its sponsorship agreement with CFL football team the Hamilton Tiger-Cats. The brand will remain the official tire sponsor of the team and its stadium, Tim Hortons Field. This will be the second year of the company’s sponsorship. It includes on-field and broadcast-visible signage, social media content, a “Hercules Tires Performer of the Game” feature, a contest component and retail promotion.
“We congratulate the Tiger-Cats on reaching the 2021 Grey Cup and are proud to renew our partnership with one of the most well-known franchises in the Canadian Football League,” said Josh Simpson, senior vice-president at Hercules Tires. “The combination of our in-game presence, interaction with fans through social media and digital sweepstakes provides a great opportunity to help Hercules Tires grow brand awareness and brand trust within the Canadian marketplace.”