American Express breaks Member When campaign
By Adnews Staff
Credit card company American Express Canada has begun a national brand campaign called “Member When.” The campaign highlights the ways in which the credit card can provide access to experiences such as live events, travel or dining. Marketing elements include television commercials, online video, Internet-connected TV ads, out-of-home executions in Toronto, ads on streaming audio services and podcasts, and social media content. The campaign was developed by DentsuMB, with media work by UM Canada, public relations and influencer relations by North Strategic, social media content by Notch Video and exponential components by BTA.
“After over two years of missing live events, Canadians are more eager than ever to reconnect with friends and family and get back to the joy of memorable shared experiences,” said Vanessa Crooker, vice-president of enterprise loyalty and partnerships at American Express Canada. “Our ‘Member When’ campaign brings those moments into focus and is a reminder for the next generation that a great experience is just around the corner when you're with Amex. As an Amex cardmember, Canadians can access best-in-class travel, entertainment, dining experiences and benefits, all while making new, much-needed memories.”