Belairdirect conducts two campaigns
By Adnews Staff
Belairdirect Insurance has recently begun two new campaigns. The first, called “No More Excuses,” asks consumers what they would do with some extra money. It consists of broadcast and digital advertising that illustrates how switching car and home insurance to Belairdirect can save a consumer money.
The second campaign is timed to coincide with the traditional Quebec moving day of July 1. It is being conducted in collaboration with a number of pizza restaurants in Ontario and Quebec. Through the month of June, participating pizzerias will make use of Belairdirect pizza boxes branded with the company’s Little Knight spokescharacter. The boxes also display a QR code that will take consumers to a website at which they can receive an insurance quote.
The campaigns were developed by Sid Lee with media work by PHD Montreal and public relations by Hill & Knowlton Strategies.