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Glenlivet conducts cryptocurrency promotion

Corby Spirit and Wine has begun a promotion for its The Glenlivet whisky brand in advance of Father’s Day. During the promotion, which is being conducted in collaboration with cryptocurrency trading company CoinSmart Financial, eligible Glenlivet products purchased in Ontario and British Columbia will include QR codes on the packaging that can be redeemed for a sum of the cryptocurrency Bitcoin.

“We are excited to announce our partnership with CoinSmart for the launch of The Glenlivet 14 Year Old,” said Giancarlo Gallucci of The Glenlivet Canada. “As The Glenlivet continues to break stereotypes in the single malt category, CoinSmart's platform unlocks the potential for innovative cryptocurrency offerings to our retail consumers.”

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