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Corona resumes Free Range Humans promotion

Beer company Anheuser-Busch InBev has begun an international promotion for its Corona brand in the form of a second season of an online series called “Free Range Humans: Nature is Calling.” The six-episode series, available on the brand’s YouTube channel, encourages viewers to experience nature. Each episode highlights a person who has “broken free from daily confines to get closer to nature and committed their life to causes they care about.” It was developed by Corona Studios, an in-house content developer which markets Corona outside the US. The series was originally conceived by Wieden&Kennedy Amsterdam.

The series will be accompanied by nature installations in various urban locations internationally. Consumers can also apply to the Free Range Fund, which will will award seven $10,000 grants to allow recipients to “answer their unique call from nature.”

“People crave a connection to nature, but we're restricted by our daily routines and city living,” said Felipe Ambra, global Corona vice-president. “Free Range Humans is a joyful celebration of people reconnecting with nature. To bring this to life, we'll create limited-time oases for city dwellers to experience how even a few minutes with nature can positively impact their physical and mental wellbeing.”

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