Looking Glass Labs hires MarketAcross
By Adnews Staff
Looking Glass Labs, a Vancouver-based company specializing in non-fungible token technology, has retained MarketAcross, an Isreal-based public relations agency specializing in blockchain-related clients, to handle the marketing for its House of Kibaa division. The agency will work to raise awareness of current and future products, as well as other projects possibly including work for the division’s parent company. The contract is for a term of four to six months.
“We are excited to begin working with MarketAcross,” said Dorian Banks, CEO of Looking Glass Labs. “Our team expects them to be effective at connecting NFT and metaverse brands such as HoK with impactful media outlets and opportunities directed at specific audiences. As these categories become even more popular, we feel that top-tier PR representation is invaluable when it comes to gaining the right exposure and visibility. MarketAcross has obtained impressive results for major players in the crypto and blockchain spaces, and we look forward to working with their team as HoK continues to gain traction with its live-action series, upcoming metaverse launch and other projects that are currently in the works.”