Yahoo, Hivestack sign ad deal
Online property Yahoo has signed an agreement with Montreal-based marketing technology company Hivestack. Through this agreement, Yahoo will gain access to digital out-of-home advertising inventory through Hivestack’s system. Yahoo’s demand-side platform will be integrated into Hivestack’s supply-side platform. According to the companies, the agreement will allow advertisers to conduct programmatic DOOH media campaigns internationally.
“The evolving programmatic DOOH landscape has created numerous opportunities for brands, advertisers and media owners to leverage the channel to drive meaningful and measurable connections with audiences across the globe,” said Bruno Guerrero, COO of Hivestack. “We are thrilled to have the opportunity to integrate with the Yahoo DSP to facilitate seamless, efficient experiences for omnichannel marketers to transact across DOOH programmatically, providing access to premium global DOOH inventory and data.”