Bausch & Lomb begins cataract campaign
Bausch & Lomb, an eye health company based in Vaughan, ON, has begun a social media campaign intended to raise awareness of the importance of the early treatment of cataracts. The campaign is timed to coincide with Cataract Awareness Month. It encourages consumers to get regular screenings for the condition, with a focus on its treatability. The campaign will run through June. Called “Cataracts Don’t Wait,” it will consist of educational content on various social media sites.
“Bausch & Lomb is proud to educate the public about cataracts, their impact and the importance of routine screenings and not delaying treatment,” said Christina Ackermann, president of ophthalmic pharmaceuticals at Bausch & Lomb. “Through the campaign message, ‘Cataracts Don't Wait,’ we hope to encourage early and appropriate discussions between those affected and their eye care professionals about potential treatment options to hopefully lessen the potential for avoidable vision loss.”