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Kruger resumes Cashmere Collection promotion

Kruger Products is preparing to resume its annual Cashmere Collection promotion. The initiative takes the form of a fashion show featuring outfits made from Cashmere Ultraluxe bathroom tissue. Twelve Canadian designers will take part in this year’s show, which will be hosted by television personality Jay Manuel. The show’s theme this year will be “Celestial Awakening: A Celebration of Strength, Hope and Compassion.” It will also raise funds for the Canadian Cancer Society and the Quebec Breast Cancer Foundation. The show will take place at a live event on Sept. 22 in Toronto. Consumers can vote for their favourite outfits at <> through October. Kruger will donate one dollar per vote to these charities in the name of the winning designer.

“We as a society are embarking on an exciting new adventure in a post-pandemic world requiring strength, hope and compassion,” said Susan Irving, chief marketing officer at Kruger Products. “This year’s Cashmere Collection celebrates resilience, generosity, and kindness as we align with the stars to create a better, softer, more comfortable world free of breast cancer.”

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