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Broadsign expands in US, Australia

Out-of-home technology company Broadsign has rebranded its demand-side-platform service Campsite at Broadsign Ads and expanded its operations into the US and Austalia. The system is intended to streamline the process of planning and executing a digital out-of-home campaign. Users can choose campaign parameters such as audience, environment and proximity to points of interest using mobile data.

“Between increasing consumer screen fatigue and the target on the cookie’s back, DOOH is approaching a new era of growth,” said John Dolan, global head of media sales at Broadsign. “Broadsign Ads makes DOOH ad buying more transparent and as accessible as online and mobile. It combines the core functionality of Campsite with Broadsign best practices and technology. The Broadsign Ads rebrand and expansion into the US and Australia represents a crucial next step in DOOH’s evolution, enabling new and seasoned digital marketing agencies, brands, and local businesses to realize the full potential of OOH.”

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