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BMO begins Rainbow Deposits campaign

BMO Financial Group of Toronto has begun a Pride-themed campaign called “Rainbow Deposits.” The campaign encourages consumers in Canada and the US to submit pictures of rainbows via a website at <> and to share them on social media sites using a campaign hashtag. For each rainbow submitted, BMO will donate one dollar to Rainbow Railroad, a charitable organization that works to support LGBT persons experiencing persecution internationally.

“BMO has always been a proud supporter of the 2SLGBTQ+ community and Pride dating back to the early 1980s,” said Paul Noble, chief legal and compliance officer at BMO Capital Markets. “This program exemplifies our purpose to boldly grow the good in business and life and strengthens our commitment to zero barriers to inclusion, supporting safety and security for everyone. BMO Rainbow Deposits represents a new and exciting way to support the 2SLGBTQ+ community by turning any rainbow into resources for those in need.”

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