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Tim Hortons releases new Justin Bieber commercial

Tim Hortons has released a new commercial promoting its Biebs Brew cold brew coffee. The 60-second commercial, called “It’s Worth the Wait,” features musician Justin Bieber, after whom the drink is named. The creative depicts Bieber waiting in the Tim Hortons office to be the first the try the drink. The campaign was developed by Gut Toronto and The French Shop.

“Timbiebs was a huge success, and what made it so great was the authenticity of the partnership," said Hope Bagozzi, chief marketing officer at Tim Hortons. “Even before the Timbiebs collaboration, Justin had often shared with fans how he'd grown up with Tim Hortons and was obsessed with the brand. His commitment to working with us to develop a natural and authentic twist on the Tims experience is what made Timbiebs a hit and we know guests are going to love Biebs Brew and his take on Tims Cold Brew.”

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