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LCBO extends deal with Aeroplan

Aeroplan, the loyalty program of Air Canada, has extended its agreement with the Liquor Control Board of Ontario. Through this agreement, consumers will receive Aeroplan points for eligible purchases made at LCBO retail stores, online, or through its mobile application. To promote the agreement, consumers who join the Aeroplan program before June 8 and make a purchase at an LCBO will receive 250 bonus points. Also, Aeroplan members who spend $50 or more at or via the LCBO app until June 8 will receive double the points for that purchase.

“Our customers can now take advantage of earning Aeroplan points across our in-store and digital channels, which provide the seamless experience that our customers expect,” said Vanda Provato, chief marketing and digital officer at LCBO. “This is one of the many enhanced benefits of our new website, which makes it even easier to find the perfect choice heading into summer.”

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