McCormick hires ImagineAR
By Adnews Staff
Vancouver-based augmented reality technology company ImagineAR has signed a promotional agreement with food company McCormick to support the launch of a new product called Sunshine Seasoning by Tabitha Brown. Through this agreement, ImagineAR’s technology will we added to the McCormick Flavor Maker mobile application for the product launch in June. This will take the form of an augmented reality presentation called “Bring Tabitha Home,” by which consumers will be able to view a digital version of the social media personalty as they cook.