Tostar signs soccer podcast deal
By Adnews Staff
Torstar of Toronto has entered into a content agreement with soccer-themed podcast Footy Prime. The podcast covers games and news from various soccer leagues around the world. It is produced four times weekly and will be available at <http://www.thestar.com/podcasts>. It is also distributed on Apple, Spotify and other podcast hosting services. Online casino and sports betting service NorthStar Bets has signed-on as the presenting sponsor of the podcast.
“Footy Prime: The Podcast is Canada's most-listened-to podcast for a reason,” said Jordan Bitove, co-owner of Torstar. “[Hosts] James, Craig, Brendan, Jimmy and Daniel offer unique perspectives, interviews and coverage of the beautiful game and we are immensely proud to have them as a partner for Torstar's coverage of the EPL, La Liga, MLS and, of course, Team Canada's men's national team as they compete in the World Cup in November. Our listeners will have a front-row seat to what is most likely to be Canada's golden moment on the global stage.”