Boston Beer launches cannabis iced tea line
The Boston Beer Company has launched a new line of cannabis-infused iced teas called TeaPot in Canada. The beverages will go on sale in Manitoba and Saskatchewan in July, expanding into other provinces through 2023. The company has retained Arrivals & Departures of Toronto to develop the brand’s website at <http://www.drinkteapot.com>, while the brand and logo were developed by Stout Design of San Francisco. PR and influencer relations are being handled by Craft Public Relations.
“TeaPot purposefully pairs the right tea with the right pot for the right occasion,” said Paul Weaver, head of cannabis at The Boston Beer Company. “Each can is precisely dosed for social gatherings with friends and family. We think TeaPot is the best-tasting cannabis beverage on the market, and we can’t wait for people to try it. We think they’ll agree.”