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Hootsuite signs on with TikTok

Vancouver-based social media managament company Hootsuite has signed an agreement with TikTok to become part of its marketing partner program. Hootsuite will now participate in the video sharing service’s content marketing department. According to the company, its clients will now be able to manage and optimize TikTok content along with other social media content through one interface. Hootsuite plans to release a collection of educational resources related to the service for these clients.

“It’s safe to say that this partnership with TikTok has been much anticipated, as much for Hootsuite as for our customers,” said Maggie Lower, chief marketing officer at Hootsuite. “We’ve watched as video content has grown into a powerful tool that successful brands use to socialize with the world, and have identified the pain points our customers face in creating this type of content. I am beyond thrilled that Hootsuite can now play a more direct role in helping businesses become fearless on this unique, rapidly evolving digital platform.”

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