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Zabiha Halal conducts Sharing Halal campaign

Food brand Zabiha Halal has resumed its annual “Sharing Halal” advertising campaign for a fourth year. The campaign this year is intended to highlight experienes of Islamophobia by Canadian Muslims. It features a video called “Dear Canada,” in which Muslims answer the question, “If you had one thing you’d like to tell the rest of Canada about being a Muslim in Canada, what would it be?” The campaign also includes a website at <>, as well as social media content, influencer activities and out-of-home advertising in six Canadian markets.

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