Crescita hires Bloom
Crescita Therapeutics, a producer of commercial dermatology products based in Laval, QC, has retained Bloom of Montreal as the digital marketing agency for its Crescita Skin Sciences subsidiary. The firm will work to raise consumer awareness of skincare brands including Laboratoire Dr. Renaud and Pro-Derm. The assignment includes digital strategy development, media planning, campaign execution, email marketing, website optimization and analytics.
“Our 360 digital marketing approach will help Crescita’s brands adapt and thrive in the ever-changing marketing landscape,” said Olivia Taddio, strategy lead at Bloom. “Our goal is to reach their target audiences through different platforms and consumer touchpoints, while adapting to the multi-touch consumer journey present in digital marketing today.”