Tim Hortons resumes Justin Bieber promotion
Tim Hortons has begun a new phase of its promotion in collaboration with musician Justin Bieber. It consists of a new menu item called Biebs Brew, a French vanilla-flavoured cold-brew coffee, which will go on sale in Canada and the US on June 6. The beverage will be accompanied by Timbiebs Timbits for a limited time, as well as a limited-edition stainless steel randed tumbler. The promotion was developed by Gut, with media work by Mediamonks and PR by Craft Public Relations.
“Timbiebs was a huge success beyond all of our expectations,” said Hope Bagozzi, chief marketing officer at Tim Hortons. “What made it so great was the authenticity of the partnership. Even before the Timbiebs collaboration, Justin had often shared with fans how he'd grown up with Tim Hortons and was obsessed with the brand. His commitment to working with us to develop a natural and authentic twist on the Tims experience is what made Timbiebs a hit and we know guests are going to love Biebs Brew and his take on Tims Cold Brew.”