Bodacious, Shiseido begin promotion
Bodacious Wines has begun a promotion in collaboration with cosmetics brand Shiseido. From May 2 to June 4, consumers who purchase a bottle of Bodacious wine at participating BC Liquor stores and LCBO stores will receive a free Shiseido lipstick. The promotion will also take place at particpating wine stores in other provinces. The initiative includes a 15-second video, a national contest and social media elements.