Vizzy Hard Seltzer readies Good Vibez Day
Vizzy Hard Seltzer is preparing a promotion in Toronto called “Good Vibez Day” involving the partipation of television personality Priyanka. The promotion will attempt to set a new world record for “most compliments given in a single day.” On May18, Priyanka will visit various high-traffic locations in the city to compliment passers-by. Promotional workers will also distribute product samples. The effort will also include a live Instagram event during which consumers can submit compliments of their own. For each submission using the campaign’s hashtag, Vizzy will donate one dollar to a collection of LGBT charities.