Neo signs deal with Environics Analytics
By Adnews Staff
Montreal-based out-of-home media company Neo has signed an agreement with Environics Analytics to gain access to its demographic data. The information will be integrated into Neo’s media planning system, which encompasses 450 sites in shopping centres, fitness centres, service stations and convenience stores. The system will recommend a selection of Neo products and locations based in 724 demographic factors, such as age, income, language and ethnicity.