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Tourisme Montreal readies new campaign

Tourisme Montréal is preparing a summer advertising campaign called “Endless Moments.” Developed by Lg2, the campaign features residents of the city describing their experiences there in a two-minute video. The creative takes the form of a mosaic of 100 Montreal residents, recorded on the same day at the same time. The intent is to highlight summer activities in Montreal. The campaign first broke in France in April and recently began in the US. The effort will continue in Ontario in May.

“This campaign was supposed to roll out in 2020,” said Marilou Aubin, executive creative director at Lg2. “It was already a lovely piece, but it’s even more meaningful today, as Montreal returns to life and we welcome visitors. This video of candid moments with Montrealers is like diving into joy. The campaign expresses, when words fail, why we all love Montreal so much.”

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