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DoorDash begins new campaign

Delivery service DoorDash Canada has begun a new campaign called “Dancing With My Stress.” Developed by Toronto-bassed Hard Work Club, the campaign depicts DoorDash customers dancing with physical manifestations of household tasks such as laundry, paperwork and cleaning. The intent is to demonstrate how using the company’s service to take a meal break can alleviate the stress of having to cook. The campaign will run until July, with a second phase scheduled for later in the year. It consists of television commercials and online video. This is the agency’s first work for DoorDash since becoming its agency last year. Media work is being conducted by Wavemaker.

“For the campaign we wanted to portray the idea that there’s power in giving yourself permission,” said Meghan Kraemer, creative director at Hard Work Club. “Permission is the freedom to pay for convenience that can turn your morning, afternoon, or evening around. It's relief from the things that have taken hold of you, like that pile of laundry nagging you from the corner of the room.”

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