Dollar Shave Club conducts playoff beard promotion
By Adnews Staff
Grooming supplies company Dollar Shave Club has begun a promotion in Toronto tied to the NHL playoffs. The effort uses the theme of players growing beards during the playoffs. To allow hockey fans to participate in this tradition without growing a real beard, the company will distribute faux beards to game attendees outside the Scotiabank Arena, the home venue of the Toronto Maple Leafs, before playoff games begin.