Sportsnet conducts Overtime Alerts promotion
Sportsnet has begun a promotion in collaboration with Twitter Canada called “Overtime Alerts.” During the initiative, users of the social media service will receive live alerts when NHL Stanley Cup Playoff games go into overtime. When a game goes into overtime, consumers will be able to watch the opening minutes of the period for any Stanley Cup Playoff game live on Twitter for free through the notification. The campaign is aimed particularly at consumers in Rogers service areas. Rogers will run pre-roll content as part of the live stream and prior to game highlight videos.