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Benjamin Moore begins Aura campaign

Paint brand Benjamin Moore has begun a promotion in support of the Canadian launch of its Aura Waterborne interior paint line. The effort involves the participation of Mystic Michaela, an “aura reader,” who will “explore how an individual’s aura can influence a space and paint to reflect their personal energy.” It features a custom colour palette that enables designers and consumers to “reflect their personal energy throughout the home” using the new paint products.

“Our research and development team has once again pushed paint and chemistry to new heights in creating an even more perfect Aura that is as durable as it is stunning,” said Harriette Martins, director of product marketing at Benjamin Moore. “The new formula delivers not only on appearance, but on improved application and performance, making it a favourite among painters, designers and discerning colour enthusiasts.”

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