Media Resources to distribute Flock Off system
By Adnews Staff
Media Resources of Oakville, ON has signed an agreement to distribute a system called Flock Off, intended to deter birds from landing on billboards and other structures. According to the company, the system is harmless to birds, humans and other animals, and does not make use of spikes, nets, poisons, electified wire, lasers or noisemakers. The system broadcasts a frequency that disrupts the ability of birds to read flight patterns within several feet of the structure, forcing them to seek other routes. The company claims the system works on all migratory bird species, including pigeons, osprey, seagulls, vultures, crows, hawks, cockatoos, woodpeckers and others.
“The Flock Off and Media Resources relationship felt like a natural partnership early on,” said John Smalley, CEO of Flock Off. “As we considered multiple credible and impressive potential partnerships, MRI’s focus on innovation and challenging the status quo, proved to be right in line with Flock Off’s core values.”