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Labelium launches Footsprint

Montreal-based digital agency Labelium has launched a new division called Footsprint which will specialize in sustainability and the reduction of carbon emissions from the online activities of its clients. Its services includes website development, digital advertising and online media strategy. The practice is headed by managing director Elisa Boivin.

“Launching Footsprint is meaningful to us not only as an international company, but also as citizens,” said Anne Bougel, CEO of Labelium Americas. “The environmental crisis is a reality that is hard to ignore, and the digital ecosystem's environmental impact is massive. Footsprint’s purpose is to measure and reduce this impact. With this crucial new service, businesses can now support and grow more responsible digital practices.”

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