Jeep conducts Snapchat campaign
By Adnews Staff
Automotive brand Jeep has begun a social media campaign called “Jeep Code” intended to attract younger consumers. During the initiative, developed by Publicis Toronto, consumers can scan the grille of any Jeep vehicle using a custom Snapchat feature to identify the particular model as well as show its price and inventory at nearby dealerships. Jeep is owned by Stellantis.