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Jeep conducts Snapchat campaign

Automotive brand Jeep has begun a social media campaign called “Jeep Code” intended to attract younger consumers. During the initiative, developed by Publicis Toronto, consumers can scan the grille of any Jeep vehicle using a custom Snapchat feature to identify the particular model as well as show its price and inventory at nearby dealerships. Jeep is owned by Stellantis.

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