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Second Harvest debuts new branding

Second Harvest, a charity that works to redirect food that would otherwise go to waste to various non-profit organizations, has debuted new branding. Developed in collaboration with Bob’s Your Uncle, the new brand identity is intended to better reflect the organization’s tagline, “No Waste. No Hunger.” It includes a new logo consisting of three circles representing “innovative thinking, transformative tools and passionate people.” The branding makes use of shades of green to represent “growth and sustainability.”

“Creating a new visual identity and framework for Second Harvest was an exciting and rewarding opportunity for our agency,” said Bob Froese, CEO of Bob’s Your Uncle. “We are proud to be a long-time partner and supporter of Second Harvest.”

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