Bell Media debuts virtual in-content brand placement
Bell Media has launched a new range of “virtual in-content advertising” options aimed at Canadian advertisers and agencies. The system uses artificial intelligence technology from Mirriad. This is the first time this technology has been used in Canada, according to the company. It allows advertisers to virtually place products and signage into television series during post-production. The first advertisers to make use of the service are Johnson & Johnson and TD, which have integrated their brands into various CTV programs including Children Ruin Everything and Transplant.
“New linear TV offerings don’t come around often, so this is exciting to see,” said Dan Zangrando, executive vice-president of integrated investments at UM, the media agency of Johnson & Johnson. “The product provides brands with a unique opportunity to go to market. For clients like Johnson & Johnson, this delivers a creative and targeted solution for amplifying their campaigns for products such as Tylenol.”