Sun Life renews Raptors sponsorship
Sun Life has renewed its sponsorship agreement with the Toronto Raptors basketball team. The firm will be the team’s official health and wellness sponsor beginning with the 2022-23 season. According to Sun Life, it will use the sponsorship to encourage consumers to “live healthier lives.” This year, the sponsorship will include a campaign called the “Sun Life Health Timeout,” which will focus on mental wellness, physical health and nutrition.
“Our partnership with the Toronto Raptors began in 2014, and in 2017 expanded as we became the team’s first jersey patch sponsor,” said Dave Jones, president of Sun Life Health. “This fall, we will start the NBA season as the official health and wellness partner of the Toronto Raptors. The health of Canadians has never been more important, and Sun Life has a pivotal role to play. Together with the Toronto Raptors our goal is to support Canadians at any stage in their health journey.”