Second Harvest hires Rock-it Promotions
By Adnews Staff
Second Harvest, a charity that redirects food that would otherwise go to waste to various non-profit organizations, has retained Rock-it Promotions of Toronto as its public relations agency. The firm will also handle event management for the organization’s 30th annual Toronto Taste fundraiser. The assignment also includes social media support and talent integration for the event, which will take place on June 12.
“We are so proud to support the critical work of Second Harvest and the renowned culinary extravaganza of Toronto Taste,” said Debra Sadowski, CEO of Rock-it Promotions. “Both are integral parts of our community, benefiting Canadians across the nation. Having worked alongside many of Toronto’s top chefs and restaurants, we are eager to bring Toronto Taste to the next level for this special anniversary, increasing brand recognition and exceeding donation targets.”