Church & Dwight conducts Replens campaign
Church & Dwight is conducting an advertising campaign for its Replens vaginal moisturizer brand in Toronto. Called, “Sex Never Gets Old,” the campaign is intended to highlight the sex lives of older consumers. The creative features depictions of various older couples in intimate situations. The campaign includes three digital out-of-home executions, accompanied by social media content and a segment on the Rogers television program Cityline.