FanDuel sponsors Maple Leaf Sports & Entertainment
Sports betting company FanDuel Group has signed a promotional agreement with Maple Leaf Sports & Entertainment of Toronto. Through this agreement FanDuel Sportsbook will become an official sports betting sponsor of MLSE, while its PokerStars online poker subsidiary will also become an official gaming sponsor. The FanDuel and PokerStars brands will receive exposure during Toronto Maple Leafs and Toronto Raptors games, including rink board and on-court signage. The company also gains the right to use MLSE team marks in its marketing. In addition, FanDuel Sportsbook and PokerStars will conduct marketing activities in association with other MLSE teams, including the Toronto FC, Toronto Argonauts and Toronto Marlies. FanDuel is a subsidary of Flutter Entertainment. According to the company, this is its first sponsorship of this kind in North America.
“The Maple Leafs, Raptors and Toronto FC are pioneering franchises and major pillars in Canadian sports culture,” said Dale Hooper, general manager of FanDuel Canada. “As we bring FanDuel to Ontario, we want to collaborate with globally recognized enterprises like MLSE to bring unique content experiences to some of Canada's most dedicated sports fans.”