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Mackenzie Investments breaks campaign

Mackenzie Investments has begun its first consumer marketing campaign, called “Listen To Your Money.” According to the company, the campaign is part of its efforts to engage more directly with Canadian investors, particularly those who have accumulated excess cash during the COVID-19 pandemic. The creative feature actor Joel McHale informing consumers of the importance of investing during a time of high inflation. The campaign consists of digital advertising and social media content.

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