GE Appliances signs deal with Sarah Baeumler
GE Appliances Canada has signed a promotional agreement with interior designer and television personality Sarah Baeumler. Baeumler will participate in promotional activities for the company’s Café Appliances product line. The multi-year agreement includes in-store activities, public relations, digital content and social media.
“For years, Sarah has shared her individual style and love for design with Canadians, embodying the same passion for a modern and distinct design aesthetic that the Café brand is all about,” said Bob Park, chief brand officer at GE Appliances Canada. “Where in any kitchen renovation appliances are often the last consideration, we couldn't think of a better person to help us tell the story of Café; that endless kitchen design choices and customization options can actually begin with the appliance.”