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Clutch breaks brand campaign

Toronto-based online car retailer Clutch has begun a new brand campaign. The campaign was developed by Performance Art. According to the company, it is intended to humourously illustrate the downfalls of the traditional used car dealership experience. The creative features a group of inflatable tube men, often seen at car dealerships. The initiative includes broadcast, digital and social media advertising.

“For our first brand campaign, we wanted to stay true to Clutch's founding story,” said Kristen Skelly, brand director at Clutch. “Clutch was born out of our founders' frustrating car-buying experience, and we know so many Canadians have experienced the same thing. As Clutch ushers in a new era for automotive retail with a vastly improved solution to buying and selling cars, we wanted to say goodbye to these hot air hucksters and all they represent. We're thrilled to be working with the incredible team at Performance Art, who brought our vision to life with their strategic and creative ideas.”

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