Mediabrands Content Studio launches in Canada
Mediabrands has launched a new division called Mediabrands Content Studio in Canada. The division will provide branded content creation services to Mediabrand agencies including UM, Initiative, Media Experts and Reprise. Cynthia Steele has been appointed president of Mediabrands Content Studio Canada, while Pierre Babineau has been hired as vice-president of growth and creative services.
“For the last year, Cynthia has been the driving force behind the MBCS work we’ve done in the region,” said Graham Moysey, CEO of Mediabrands. “Her appointment reflects our continued commitment to elevate and expand the content capabilities we can provide to clients across the network. It comes at a time when access to addressability, more opportunities for media platform creativity and more connections to the creator economy increasingly impact how brand stories are told and content is made.”