Please login to continue



Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.

Nielsen updates Canadian ad rating system

New York-based audience measurement company Nielsen has updated its identity system for digital advertising ratings in Canada. According to the company, the updates include demographic data from multiple providers intended to expand and increase the accuracy of digital ad measurement. Similar updates have been introduced in Australia, Brazil, India, Germany, Indonesia, Japan and Spain, as well as Italy, France and the UK.

“Nielsen's focus on local markets ensures measurement in Canada will remain viable through the changing digital ecosystem and will continue to strengthen,” said Paige Sontag, client strategy director of activation, measurement and media analytics in Canada at Nielsen. “With the decline of cookies, our focus on strengthening identity pushes us closer to mending the fragmentation within the digital measurement ecosystem. The enhancements that are being made to the Nielsen Identity System will instill a new confidence in measuring the reach and frequency of campaigns.”

« Back Next »

Related stories Comments