Zoomd buys Albert
By Adnews Staff
Vancouver-based marketing technology company Zoomd Technologies has acquired Albert Technologies, a US-based company specializing in artificial intelligence marketing technology for advertisers. Albert’s system analyzes online audience data to autonomously allocate marketing budgets and optimize social media and search engine campaigns.
“Albert enhances our efforts immediately, with additional solid offerings that cover branding and awareness needs,” said Ofer Eitan, CEO of Zoomd. “Furthermore, we view Albert as complementary for mobile apps. This acquisition shows our ambition to provide our partners a software-as-a-service platform for scaling with minor efforts. Albert’s team is a group of extremely talented veterans that fit Zoomd’s culture. They have a number of Fortune 500 customers that will now be able to use our products and services. We are happy and excited to have the team come on board.”